To position Murrindindi as a leader in sustainable agriculture aquaculture and horticulture, building on the region’s rich natural assets, strong industry foundation and strategic location. With $413 million in annual economic output, this industry is the largest driver of the shire’s economy.

With fertile soils, reliable water access, and proximity to Melbourne, the region is well-positioned for expansion into higher-value agricultural enterprises, food processing, and emerging sustainable industries. The strategy will focus on value-added processing, emerging industry trends, climate resilience, and investment attraction.